From Lancool to OEM: Why I Believe Owned Brands Are the Best Proof of ODM Capability

My name is Ligenyuan. Over the past few years, my team and I built three disposable menstrual pants brands from zero: Lancool, Naxiaorou and Naxiaoshuang. In the Chinese market, more and more women are putting these products into their shopping carts.

Behind these three brands are two companies. Guangdong Nafei is our factory, responsible for product development and production. Hunan Nafei is our sales company, responsible for bringing products and solutions to you.

I am not an old industry veteran, and I have not been an executive at a large corporation. But I did one thing that helped me survive in this highly competitive category: I first worked to make our own brands run in the market, and then used the same capabilities to help overseas customers build their brands.

The problems we met, the judgment we built, and the team we trained along the way are the reason I can now sit here and talk about OEM and ODM with confidence.

Owned Brands Are the Best Proof of OEM and ODM Capability

Many factories say, ?We can make anything.? But if a factory cannot build and operate its own brand, why should a buyer believe it can help build someone else's brand?

Lancool, Naxiaorou and Naxiaoshuang were not only product names. We went through product definition, material selection, structure design, packaging positioning and channel strategy by ourselves. During this process, we kept answering one question: what should a truly useful disposable menstrual pants product look like?

The answer is not simply ?higher absorption? or ?softer topsheet.? A real product depends on the rhythm of multiple layers working together: topsheet, acquisition layer, absorbent core, SAP, backsheet, waistband elasticity and side protection structure. If one parameter is pushed too far, three nearby layers may lose balance.

This understanding came from many rounds of sampling and repeated user feedback. It was not written in a brochure. It was corrected through actual product work.

How We Talk About Products with Overseas Customers

When we discuss products with overseas buyers, we do not start with ?tell me the specification and I will produce it.? We ask more practical questions first.

Is your target market tropical or temperate? Is your main channel e-commerce or offline retail? Are your users more concerned about side protection, heat, thickness, comfort or changing convenience?

Once these questions are clear, we can propose a more suitable product direction. This can help buyers reduce trial-and-error time in sampling, packaging and product positioning.

That is what ODM should do.

Product Lines: Disposable Menstrual Pants and Sanitary Napkins

Our owned brands focus strongly on disposable menstrual pants, but the factory's manufacturing experience in sanitary napkins is also important.

Disposable Menstrual Pants

Our disposable menstrual pants can be developed around 360-degree surrounding protection structure, high-waist elastic fit and different absorption levels for night use, postpartum care, adult care channels and other use scenarios. According to the buyer's market positioning, we can discuss absorbent structure, topsheet feel, waist fit and packaging specification.

Sanitary Napkins

For sanitary napkins, we can discuss day-use, night-use, ultra-thin, cotton-feel and fluid-based product routes. Topsheet options may range from hot-air nonwoven to cotton surface directions, while core design can be reviewed through different material combinations. The goal is to build a product that fits the shelf, the channel and the user, not just a product that looks strong in a specification sheet.

China Manufacturing Can Be a Strong Choice for Feminine Care Brands

One fact matters to overseas buyers: China's feminine care manufacturing capability has become highly competitive in materials, equipment, process control and product development experience. Buyers do not always need to carry a Japan or Europe cost structure to pursue serious product quality.

What buyers need is a Chinese factory that can understand brand language, make product judgments and deliver steadily.

Our OEM and ODM Logic: Select First, Then Serve Deeply

I do not chase extremely low-price orders.

This is not arrogance. It is because I understand that customers who pursue the lowest possible price and customers who pursue product strength require two different management systems. Their purchasing logic, quality standards, production rhythm and team mindset are different. If they are forced into one system, both sides suffer.

I choose the second type of customer: the buyer who cares about how the product feels on the user, whether it can support repeat purchase, and whether the brand has a clear difference in the market.

In the past year, this choice has been tested by the market. Our production lines have been continuously occupied by several overseas brands that care about product strength. To me, this proves one thing: even in a highly competitive category, serious brand builders still do not have enough reliable factories to choose from.

Who We Are Suitable For

We are worth a conversation if you are looking for more than a factory that only turns on the machine after receiving a drawing.

Buyer need	What we can discuss	Why it matters
From concept to bulk production	Product direction, samples, packaging and production plan	Reduces fragmented supplier communication
Real use-scenario judgment	Night use, summer use, postpartum, travel or channel-specific products	Helps avoid structure mismatch
Stable team and delivery	Specification review, sample adjustment and order follow-up	Supports repeat orders and brand continuity
Brand upgrade	Material, structure, packaging and positioning review	Moves beyond price-only competition

Hunan Nafei: Your Product Team in China

Guangdong Nafei is the factory in Guangdong, responsible for development and production. Hunan Nafei is the sales company serving overseas B2B customers, and it is the company through which I communicate with you.

This means you are not only speaking with an export manager who quotes FOB prices. You are speaking with someone who has followed these products from the first sample and can help judge whether a product route is worth taking.

We do not claim that every market can be served in the same way. Different overseas markets have different access requirements, consumer habits and channel structures. What we can do is understand your market quickly, turn your needs into a product plan quickly, and move into sample verification quickly. This speed comes from years of category judgment, not from simply working longer hours.

If You Are Preparing to Enter or Upgrade the Feminine Care Category

If you see opportunities for disposable menstrual pants or sanitary napkins in Southeast Asia, the Middle East, Africa, Latin America or other markets, you may need a Chinese factory with owned-brand experience to help land the product.

If you already have a product on sale but want to upgrade quality, structure or packaging, we can review the project with you. If you have a brand position and product direction but need an ODM team to turn the idea into a mass-production-ready product, we can start from one email or one video meeting.

No empty promises. No exaggerated claims. We first look at your needs, then see whether our capabilities match.

Over the past few years, we turned Lancool, Naxiaorou and Naxiaoshuang from ideas into real products. The next one may be yours.

Related OEM Pages

Buyers can review the disposable menstrual pants category, sanitary napkin category, custom packaging support and the Ligenyuan OEM Sourcing Column before preparing an RFQ.

FAQ

Why does owned-brand experience matter for OEM and ODM buyers?

Owned-brand experience means the team has gone through product definition, sampling, packaging, user feedback and market pressure by itself. This helps the supplier give more practical product judgment.

What is the difference between an OEM order and a deeper ODM partnership?

An OEM order often starts from a fixed specification. A deeper ODM partnership starts earlier, with product direction, target user, use scenario, structure design, packaging and sample adjustment.

What information should overseas buyers prepare before contacting Nafei?

Prepare target market, sales channel, product type, size or length, use scenario, packaging idea, expected quantity and any existing product reference.

Contact Ligenyuan

Ligenyuan
Lancool ? Naxiaorou ? Naxiaoshuang Founder
Hunan Nafei Biotechnology Co., Ltd. ? sales company of Guangdong Nafei factory
Focused on disposable menstrual pants and sanitary napkin OEM/ODM for overseas B2B brand customers.

WhatsApp: +86 135 0848 9525
Email: ligenyuan901@gmail.com
Website form: Send your project requirements

Column: This article is part of the Ligenyuan OEM Sourcing Column.