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Nafei · Brand Story

Everyday care.
Thoughtful products.
Real conversations.

From the feel of a material to the words on a pack, a feminine hygiene product is shaped by many small decisions. At Nafei, our brand story connects those decisions with the people who use, develop and source our products.

Conversation at a Nafei exhibition booth with hygiene products on display
A conversation at the exhibition booth: products, questions and direct feedback.
People & decisions

Our Brand Journey

Team and visitor conversations at the Nafei exhibition booth
Meeting buyers and discussing products at an exhibition.

A story told through experience

Our Founder’s Notes explore the choices behind a feminine hygiene business: learning from customers, building product quality and understanding what changes when a brand enters a new market.

These experiences give context to the products. They explain why a compact pack, a different fit or a clearer specification can matter as much as a new material.

Read the Founder’s Notes →
01

Listen before designing

Start with the person, use context and problem a product should address.

Read the story →
02

Build quality into the work

Look at how materials and production decisions influence the finished product.

Read the story →
03

Learn across markets

Consider packaging, communication and business arrangements together.

Read the story →
Packaging & product identities

Meet the Product Families

A brand name, a product family and a pack size answer different questions. These examples introduce the names and formats you will see across our product materials.

NAFY menstrual pants product and packaging example

NAFY menstrual pants

English-language packaging and disposable menstrual pants, shown together so buyers can connect the pack with the product.

Lancool light series product and packaging example

Lancool light series

A light-series menstrual pants example with its retail packaging. Discuss the required size and specification when requesting samples.

Lancool cooling series product and packaging example

Lancool cooling series

Cooling-series packaging with a distinct visual identity. Review the specific construction and proposed claims for your project.

Na Xiaorou pocket packs product and packaging example

Na Xiaorou pocket packs

Compact sanitary pad packaging that puts portability at the center of the product presentation.

Sanitary pad formats product and packaging example

Sanitary pad formats

Different lengths and pack configurations help organize a range for daily, night-use and retail-channel requirements.

A range seen together product and packaging example

A range seen together

Product displays bring packaging families into one view and help start a more concrete discussion about the range.

Language & packaging

Market Versions, Made Clear

The product examples below show how packaging language and presentation can vary. Compare the product family, size, pack count and labeling requirements before treating two packs as equivalent.

Chinese-language cooling pack

Chinese-language cooling pack

A Chinese-language example from the Lancool cooling series.

Thai-language cooling pack

Thai-language cooling pack

A Thai-language example from the cooling series. Confirm size and pack count alongside the language version.

English-language light pack

English-language light pack

An English-language light-series example. This is a different series from the cooling packs shown beside it.

Packaging language identifies a version; it does not by itself establish local registration, product approval or market availability.

Documents with a defined scope

Certifications & Trademarks

When reviewing a brand or planning an order, ask for documents that match the business entity, product and destination market involved. Different documents answer different questions.

Trademark & authorization records

Identify the mark, territory, registered holder, relevant classes and any authorization relationship.

Product test reports

Match the report to the tested sample, methods, report date and product specification. A report for one model does not automatically cover a whole range.

Business & manufacturing records

Confirm which entity and activity a document covers, and check dates and scope against the proposed order.

Send the product name and target market with your document inquiry so the relevant records can be identified for review.

The next chapter

Global Brand Outlook

Clearer products. Better-informed conversations.

Our direction is to make product families easier to understand, packaging versions easier to compare and sourcing discussions more specific. We welcome conversations about product briefs, samples and private label packaging for the market you serve.

WhatsApp contact WeChat QR code

Nafei WeChat QR code