The development trend of the sanitary napkin industry in the future
2025-01-05
The development trend of the sanitary napkin industry in the future
The development trend of brand sanitary napkin OEM customization and ODM R&D design and manufacturing industry:
01. Length:
150mm, 152mm, 155mm pads will gradually be replaced by 190mm mini towels. On the basis of the conventional 240 and 285, the length line is constantly enriched, such as: 320, 350, 380, 420 and other towel lengths.
02. Style:
Based on sanitary pads and sanitary napkins, triangular bikini-style female sanitary pants and four-corner boxer-style female sanitary pants are launched.
03. Fabric:
We must continue to innovate boldly and will successively launch new single-layer materials or composite surface materials, such as silk spunlace non-woven fabrics, pure cotton and hot air composite non-woven fabrics, hot air and hot air composite non-woven fabrics, etc.
04. Packaging:
Menstrual cycle gift box set (152mm pad + 240mm daily use + 285mm night use + 350mm night use, 190mm mini + 240mm daily use + 285mm night use + 350mm night use).
05. Packaging:
The main product will be the cycle box set, and the packaging will become more and more novel and high-end. For example: four-side sealed single-piece packaging, middle-sealed roll film bag, vertical sealed piano bag, white cardboard box with tear line, hot stamping, hot silver, UV, embossing, frosting, etc.
06. Safety:
Pay more attention to the health and safety of the material itself, such as: vaginal mucosal irritation test, skin allergy test.
07. Factory:
A large number of family workshops will be eliminated, and large-scale manufacturing enterprises will occupy a larger processing share.
08. Materials:
There will be more creative themes and more new materials with excellent performance.
09. Service:
There will be a combination of O2O, with community services, menstrual cycle management, gynecological health care, etc. as the entry point to dig deeper into services.
10. Design:
Whether it is the appearance, material combination, structural level, or cultural connotation, it will be more novel and in line with the tastes of the new generation.