Nafei Industry: How to create a trump card, a hit brand sanitary napkin?

Nafei Industry: How to create a trump card, a hit brand sanitary napkin?

How to quickly create a trump card, a hit brand sanitary napkin?

1. Have a good brand trademark. Simple, easy to understand, easy to remember, good to hear, meaningful, meaningful, easy to spread, easy for consumers to associate and trust.

2. Have a reasonable market positioning. Such as: target consumer groups and portraits, pain points, itch points, cool points, demand points, age, consumption ability, consumption preferences, purchasing habits, purchasing channels, decision-making patterns, consumption ability, etc.

3. Have a reasonable price strategy. Such as: differentiated high-quality high-quality high-price, ordinary low-price with small profits but quick turnover, high-end dimensionality reduction pricing strategy.

4. Have appropriate sales channels. Such as: live e-commerce, community group buying e-commerce, traditional e-commerce, community e-commerce, micro-business, direct sales, OTC, maternal and child channels, KA stores, supermarkets, chain convenience stores, traditional retail (wholesalers, retailers), imports and exports, etc.

5. Have a scientific sales model. Such as: how to expand customers? How to sell goods? How to motivate? How to share money? How to provide services?

Sixth, product marketing and promotion model. Such as: offline promotion, online promotion, new retail promotion, traditional advertising marketing, new media marketing, holiday promotion, weekend promotion, anniversary promotion, 3.8 promotion, 6.18 promotion, Double Eleven promotion, Double Twelve promotion, joint promotion, etc.

Seventh, clearly benchmark competitive brands. Such as: cost leadership strategy, imitation competition, differentiated competition, surpassing competition, focus strategy, and conduct SWOT analysis.

Eighth, establish an excellent management team. Such as: trader, team leader, marketing, project planning, sales development, financial management, supply chain management, target management, responsibility and rights system, implementation execution, professional consultant, third-party pulse, lean management system, etc.

Nineth, look for the top reputation factory. Such as: professional factory, 100% pure OEM factory, factory that practices lean management, factory with ERP system, vintage factory, reputation factory, top factory, large factory, reliable factory, group factory, factory that serves or has served big brands, like Guangdong Nafei Industrial Co., Ltd.

10. Find factory sales engineers. For example, sales experts who share industry expertise and professional experience on major self-media and social platforms.