Sales volume of Nafei sanitary napkins in 2023

Naifei Sanitary Napkins' Sales Volume in 2023: Quality Leading the Market Boom

In 2023, Naifei sanitary napkins stood out in the fierce market competition with remarkable sales performance. Thanks to its excellent quality, innovative technology and precise market positioning, Naifei won the trust of a large number of female consumers.

In terms of sales channel expansion, Naifei made a comprehensive layout on online e-commerce platforms and had in-depth cooperation with major mainstream platforms. Its online sales volume increased by 150% year-on-year, reaching 250 million yuan. During major promotional periods such as "618" and "Double 11", it achieved outstanding results time and time again. Its offline physical sales were also not to be outdone. It reached cooperation with more than 8,000 retail terminals, covering shopping malls, supermarkets and convenience stores in major cities across the country. The stocking rate was significantly improved, and the sales volume reached 350 million yuan.

Product innovation is the core driving force for the growth of Naifei's sales volume. Its patented ultra-thin absorption layer reduces the thickness of the product by 30% while increasing the absorption capacity by 40%. It is deeply loved by consumers, and the sales volume of this series of products accounted for 40% of the total. Meanwhile, the organic cotton series developed for sensitive skin also achieved a sales volume of over 100 million yuan, with a year-on-year increase of 200%.

Naifei also made huge investments in brand building and marketing. Through celebrity endorsements, social media marketing and offline experience activities and other multi-dimensional promotions, the brand awareness has been greatly improved. The cumulative reading volume of related topics on social media exceeded 500 million times, and the fan interaction volume increased by 300% year-on-year.

In addition, Naifei actively fulfilled its social responsibilities and carried out public welfare activities for women's health, further enhancing the brand image and consumer loyalty. In 2023, Naifei sanitary napkins achieved a double harvest of sales volume and word-of-mouth with high-quality products, diversified sales strategies and a positive brand image, setting a benchmark for the industry and laying a solid foundation for its continuous development in the future.